Launched with the classic 'Colonia' scent over a century ago in 1916, Acqua di Parma was founded by Italian baron Carlo Magnani. Today, the brand continues to be very much synonymous with Italy and all Acqua di Parma products are made in the country by traditional craftsmen fully
aligned with the brand's commitment to high quality materials, and a celebration of heritage, history and values. More than a fragrance brand, Acqua di Parma has come to symbolise a particular Italian style — one in which modernity and sophistication come together for a simple elegance.
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