Gum

Vintage-inspired salon and haircare brand GUM provides a nostalgic and natural line of products that are free from animal products, SLS and parabens. Made in Italy, GUM haircare is developed by a team of experts at the forefront of their field. The name is adopted from the famous GUM Brillantina that was used regularly by men in 1950s America, despite the name the brand caters to both men and women by providing a professional and versatile line of products crafted from the finest ingredients.