'Nike: Better is Temporary 6'

Charting the journey of the universally recognised Nike brand from rebellious upstart to global phenomenon, Phaidon's 'Nike: Better is Temporary 6' is an immersive visual survey of one of the most iconic brands in history. Across 320 pages — and 500 illustrations — readers are presented with glimpse into Nike's ethos-driven design formula, behind the scenes insight and industry-defining innovations. Broken down into five thematic chapters — performance, brand expression, collaboration, inclusive design, and sustainability — the book is also defined by an outstanding design. This includes overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colours overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern, and a clear jacket that exposes a spine showcasing a series of coloured tabs that extend from its interior pages.