In 1986, Belgian brothers Axel and Serge Van Den Bossche relaunched their mother's pottery business under the name of Serax. In the early nineties the management team of this the family business was strengthened with the arrival of their nephew Frank Lambert. From here, the brand grew to encompass a wide range of decorative objects for the home that today includes around 4,000 items, ranging from glassware, small furniture and accessories to elegant dinnerware.
By constantly renewing its styles and materials, Serax has established itself as a design platform and a leader in the hospitality sector, a reputation only bolstered by collaborations with both national and international designers.
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Creative Homewares
Belgian brothers Axel and Serge Van Den Bossche re-launched their mother's pottery business under the name of Serax in 1986. With the help of their nephew Frank Lambert the brand grew to encompass a wide range of decorative objects for the home that now includes around 4,000 items, including glassware, small furniture and accessories to elegant dinnerware. Today, it remains a family business with obvious passion and enthusiasm.
Serax constantly renews its styles and materials, establishing itself as a design platform and leader in the hospitality sector, a reputation augmented by the brand’s collaborations with both national and international designers. Their first collaboration in 1990, was with Peter Arts and was revolutionary in the florist design industry. A year later Serax achieved international fame for its collaboration with Daniel Ost, who designed ‘The Flower Booth’ for the French design fair Maison & Objet. Since then, dozens of partnerships with the brand have followed.
After collaborating with artist Roos van de Velde in 2009 to launch her tableware collection, Serax is now the number one reference for Michelin chefs to provide them with the necessary creative porcelain or ceramics necessary to enhance the aesthetics of their dishes.
The brand aims to add personality to your interior and create unforgettable moments at the dining table, while all the time working with passionate designers and using traditional handicraft.
Serax works with skilled craftsmen from Vietnam through Antwerp to Portugal, each one respecting the basic idea of each design. Selected prototypes from designers are matched with the right craftsmen to manufacture on a larger scale, even if it means travelling the globe. The collections are always unique for their shapes, materials and style, with the distinct purpose of creating interiors that bring happiness.
Designer Focus
Antonino Sciortino
Sciortino is a Palermo born designer, specialising in objects made from iron. Each item has an artistic flourish with a sculptural guise, either with a brush-painted finish or hand-polished sheen, a vintage aesthetic that is now Sciortino's hallmark.
For Serax Sciortino designed the ‘Plateau Profond Tale’, ‘Table Bistrot Garbo40 Ronde’ and the ‘Panier à Fruits Cesira’.
Frédérick Gautier
Gautier combined his fascination for minerals as a young boy with his passion for travelling. He now works as an art designer highlighting the beauty of stones and minerals through a series of objects for the home. Gautier’s ceramics talk about function, tool, instrument, need and necessity. There is a dialecticism between shape and organic, living and manufactured, object and space, and between immanent and permanent.
For Serax Guatier designed the ‘ FCK’ Vase and the ‘ Ciment’ collection.
Isabelle de Borchgrave
Borchgrave’s name is already associated with fashion and design. After collaborating with an array of brands such as Serax, Villeroy and Boch and Caspari, she has been able to turn her fantasy into art, accessible to anyone who wants a festive and unique addition to their home. She is an indefatigable explorer of a new aesthetic landscape, through her paintings, her installations and her myriad creations. Borchgrave’s creation of fabrics and wallpaper, table services and curtains, sheets and tailored decorations for both special events and intimate evenings all convey a unique aesthetic vision, fantasy and skilled craftsmanship.
For Serax Borchgrave has designed the ‘Isa’ collection, including plates, vases and bowls.
Iconic Products
'Plateau Profond Tale'
Demonstrating his technique with iron, Antonino Sciortino's 'Plateau Profond Tale' for Serax is a display of singular soft iron rods arranged organically to form a basket. The rods collectively cast a unique dancing shadow on their surroundings. Thanks to an undulating rim, the white basket offers sculptural aesthetic that will comfortably integrate into a variety spaces. Available in white and black.
'Terrazzo Pot’
Designed by resident designer for SERAX Marie Michielssen, for the new 'Emaille' collection. The pot bears all the interior designer's hallmarks and it is a perfect balance of style, material and colour. Crafted from a solid block of newly in vogue white terrazzo, this pot presents the long-established material in a new light. It can be used in a variety of ways, such as for plants or as desktop storage for pens and pencils.
'Caraffe Cuivre'
Niels Datema created this beautifully presented tableware piece that works equally as a component of ensembles, or as singular item. The carafe is made from distinctive materials with minimalistic design and simple lines. An oxidised copper ring is placed around a glass carafe, allowing ease of use when filled with hot liquids and introduces Datema's trademark minimalism to any table setting.
'Isa'
Collection includes, plates, bowls, vases and storage. Isabelle de Borchgrave’s collaboration with SERAX turns fantasy into art that is accessible to all. ‘Milieux de vos tables’, her hand-painted paper collection was inspired by Tunisian and Coptic ceramics. Plates, bowls and vases made of papier-mâché, are tasteful additions to any home.
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