Drawing from ten years experience in the design and production of home interiors, Kathrine and Per Gran Hartvigsen launched AYTM in 2015. The brand's debut collection — primarily designed for the dining room, living room and kitchen — explores a more expressive approach to Nordic design via balanced and soft colours and a focus on contrasts of materials and surfaces. The luxury designs are created by a team headed by Anne Stensgaard and will be supplemented twice a year to include items for other rooms of the home.
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AYTM Home Interiors Design
AYTM was set up by couple Kathrine and Per Gran Hartvigsen in 2015. With over ten years of experience between them, they established Gran Living ApS in 2004, AYTM's first collection mainly for the dining room, living room and kitchen, which explored a balance of soft colours with contrasting materials and surfaces for a more expressive approach to Nordic design.
The couple’s intention is to inspire people to dare more and be more artistic with their approach to Danish interiors. The focus is on high quality and exquisite detailing, in which every product is unique and eye catching for an exclusive feeling, but equally the products come together collectively to create a spectacular atmosphere and ambience. Designs are created by a team led by Anne Stensgaard, supplemented twice a year with items for other rooms in the home.
AYTM’s purpose is to create luxurious Danish design with a new perspective, with a goal of building a global marketplace for the brand to continuously expand their style and design. Originality is key to their design process, in order to keep surprising their customers with iconic styles that will not only be new and exciting but will stand the test of time. In order for this to happen AYTM dedicates a lot of attention to the impeccable quality of each design, so that each item has an air of luxury.
Use of colour is indispensable for AYTM because it forms the essence of style and design and is the heart of inspiration and creativity. The brand’s colour pallet is very deep, boldly carrying on the Nordic tradition for brave colour choices, but at the same time it remains stringent to keep the same light or dark tones for each collection. The brand uses colour to show off a material in new and inspiring ways, therefore not only mixing colours but also the way colour is displayed. For example, cool greys, blues and greens are beautifully accentuated by brass details, or mixed with steel or marble. The use of colour is consequently interesting and elegant and has become a signature of AYTM.
AYTM Most Iconic Products
Vivero Watering Can
Available in solid brass or stainless steel to remain rust free, the Vivero Watering Can is defined by its simple shape, polished surface and unique handle. When not in use it is the perfect accessory, or alternatively it can be used as a flowerpot.
Unity Circle Tray
The circle tray in brass and powder-coated iron is both versatile and stylish. It can used to serve meals, carry mugs or it can be used to storage, stationary and small items thanks to the inventive shape. Use it alone of combine it with other pieces in the AYTM Unity Collection, featuring geometric trays in various different sizes.
Curva Magazine Holder
This magazine holder is formed of undulating strands to create a quirky yet sleek storage solution. Between each rise and fall of the thin brass-finished bars, there is space fit for all types of magazines and small books, they can sit neatly in a beautiful design that introduces a contemporary aesthetic into any living space.
Stilla Clock
Made from marble and available in three elegant colours. Like the Stilla Pouf, this design is defined by the unique drop shape.
Margo
The Margo trays are extremely elegant, made from iron with beautiful tinted glass. A great way of displaying candles, fruit, jewellery or make-up. Available in two colours and two sizes.
How To Shop AYTM on Frankbros
You can shop AYTM’s products under the following categories on the Frankbros website.