'Archetoys' New York taxi

Children and adults alike will appreciate Magis' Archetoys, a collection that is in equal parts a design project and an exploration of our collective memory. Conceived by Dutch designer Floris Hovers, the series uses the simplicity of shape, colour and material to actively examine the links between work and play, analysis and intuition, craftsmanship and mass-production. This yellow New York taxi presents a number of aspects to contemplate, including personal memories, graphics, industrial design, the discovery — and rediscovery — of sensation and, of course, the pleasures of play.