Developing site-specific design solutions, with a focus on solid materials with natural finishes and simple geometry, Frama offers dialogue between two opposite poles, taking both a classical and contemporary approach. Based in a former 17th century pharmacy in Copenhagen — symbolic of
the studio's interest in the synergy between past and present — Frama can best be described as a work in progress, where close collaboration with architects and users ensure that all products are honest, pure and functional.
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FRAMA: Natural and Practical Pieces of Homeware
FRAMA is a Danish design brand with a hands-on approach. Creating everyday objects such as furniture, lighting and home accessories, they craft everything from mirrors to chairs to stools to candleholders.
Based in Copenhagen in a former pharmacy which was established in 1878, the brand encourages mindful living through their simple geometries and natural materials yet still maintains the utmost quality in their carefully designed aesthetics.
Collaborating and working closely with architects, the studio focuses on the both the past and the present, finding ways to tie the two together and create excellent pieces that last for years to come, thanks to their natural shades and solid materials.
FRAMA hosts various open events, art and design installations and gatherings in the studio every year, which is based in the Nyboder neighbourhood of Copenhagen.
Known to stand by their values of combining timelessness with modern styles, the brand has gained international recognition for their creations and has stores in seven cities around the world, including one in New York and one in Mexico City.
Focusing on natural materials that stand the test of time, FRAMA is able to create its iconic rustic effect through the use of various woods and minimalistic, functional designs.
Offering custom finishes such as natural, oil, dark oil and white which allow the consumer to add their own personal touch of style, every product is carefully designed by skilled artisans who are experts in the world of craftsmanship and follow methodical strategies of design, creation and quality checks.
Creating products that are functional, strong and can easily be moved and stored in different areas of the home or office is a vital factor for the brand; striving to make decorating your home an enjoyable, uncomplicated affair.
Iconic Products
'Apothecary' hand wash
Produced locally in Denmark, this 'Apothecary' hand wash is 100% natural and offers skin softening properties. The eye-catching coloured glass bottle is finished off with a single pump, making it an attractive bathroom feature that is practical at the same time. Scented with sandalwood, cedar wood and ylang ylang, this soap leaves a fresh and warm aroma.
'Chair 01'
FRAMA’s 'Chair 01', black is a sophisticated piece of furniture suited for many various environments. Crafted from black-painted birch, its archetypical sledge construction gives it strength and structure which are some of the brand’s core values. The beauty of simplicity focuses on its flowing design, with clean-cut horizontal and vertical lines. It can be stacked, making it easy to store and used in different settings and occasions.
'Sutoa' unit
This ‘Sutoa’ unit is a beautifully made and practical drawer unit which works perfectly as both a decorative feature and for storage purposes. Made up of a steel frame and stacked walnut drawers arranged in size order from the smallest and the top to the biggest at the bottom, it takes its name ‘Sutoa’ from the Japanese word that means ‘to contain’. Designed by Kiji Ashizawa, its functionality is unrepeatable as the gaps between the drawers can be used as handles and the small wheels at the back mean you can easily transport it from room to room.
'Adam' stool
The ‘Adam’ stool by Toke Lauridsen is the perfect piece of furniture that combines sturdiness and simplicity. Made of grey steel and oak, its design was inspired by artist studios and industrial design, creating the outcome of a neat, medium-sized seat that can be used for daily use.
'Circle' mirror
The medium ‘Circle’ mirror is a 1950s-style piece of homeware which is simple yet suave. With an oak base and a circular form, it features two brass screws that hold the mirror in place and is easily fixed onto walls around your home. The clean shape and high-quality materials make for a perfect long-lasting piece.
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